Cold Press is the place for thirsty creatives. Playing on cold brew coffee and cold press paper, Cold Press pairs its fresh-feeling beverage experience with a wide selection of custom paper products.
The Cold Press brand system's most defining element is present throughout, but most notably in its logo: the splatter shape representing at once a swash of ink and a stain left by a cup of coffee.
Visual elements tap into the brand’s chill and creative themes: adhering to a cool palette of pastels, contrasting smooth and paper-like textures, and incorporating imagery of scribbles and splashes.
A three-pronged typographic tagline features the words "sip, scribble, smile." These type treatments are created with coffee grounds to reinforce brand imagery. The word "sip" is formed by arranging coffee grounds through a stencil, while a tactile blend of grounds and coffee works as ink for the word "scribble."
